About Us

At Novaro London, luxury begins with intention.
Our brand was founded by a mother–daughter duo who believe that elegance should feel effortless — and that every woman deserves pieces that elevate her confidence the moment she puts them on.

What started as a shared passion for refined silhouettes and high-quality craftsmanship has grown into a curated collection designed for the modern woman: confident, expressive and unapologetically feminine.
Every piece we release is carefully selected, tested and refined to meet the standards we set within our own family — because if we wouldn’t wear it ourselves, we won’t offer it to you.

We design with a purpose:
to make you feel beautiful, supported, and seen.

Our commitment extends beyond our products.
We prioritise trustworthy service, fast communication and a shopping experience that feels personal. From your first click to the moment your parcel arrives, our goal is simple: to give you a brand you can rely on, time and time again.

At Novaro London, we don’t just follow trends —
we curate timeless essentials for nights out, special moments, and everything in between.
Luxury, reimagined for the new generation.

Welcome to Novaro London —
where confidence meets craftsmanship.